Writing Winning Sales Proposals

Course Aims:

Sales proposals play a huge part in the sales process, so it is vital we know how to best write them to move the process to an agreed sale. This course will take delegates through a step-by-step guide on how to amend Sales Proposals they are currently working on to an engaging sales proposal with clear benefit and value to the client to encourage sales. 

Course Objectives:

At the end of this course delegates will be able to:

  • Explain the parts of the proposal template that must remain already determined by the organisation and those parts that they are able to adapt accordingly.
  • Be able to structure a proposal into clear, logical sections with the customer in mind.
  • Add features, benefits, and value statements to the proposal.
  • Incorporate clear calls to action.
  • Understand how to rewrite a previous proposal with the new skills in mind.


  • 1 day/In house or consultant facilitated virtual course / online training session(s)

Course Contents:

  • Course objectives and agenda
  • Delegate objectives
  • Discussion to identify individual business challenges
  • There is no standard template, but there are parts in your current template that must remain, and others that need to be adapted
  • Discuss, share, identify tips for writing a great quote
  • Review other organisation’s proposals
  • Discuss what should be on yours
  • What should be included in an engaging and informative Exec Summary?
  • What if that’s as far as some Key Stakeholders get to?
  • Discuss and identify what should be included in the Proposal
  • One size does not fit all – learn about Sweet Spot Pricing to offer the best range of what’s on offer to suit different budgets
  • Discuss and identify how best to close the deal
  • As a group create great ‘Closing Calls to Action’
  • Transferring learning back to the workplace


We are a leading edge provider of leadership and management development interventions, talent assessment services and formal training courses.
Our Offers
Covid 19 has certainly brought its own challenges but there are opportunities too. We specialise in face to face training that is engaging, integrated and business relevant. The majority of our courses can also be delivered virtually. We believe that good leaders recognise the importance of investing in their people especially during tough times so please look at our offers page to find out how we can support you.