Brilliant Sales Presentations - Module 1
Course Aims:
Our Brilliant Sales Presentation Skills Training is delivered in two 1 day ‘modules’, these can either be delivered stand alone or together as one programme.
Module 1 – Preparing Compelling Content. The overall purpose of the first module is to teach the delegates to script everything they say with a compelling and simple ‘story-telling’ structure, supported by high impact visual aids.
Course Objectives:
The delegates will leave the first module with:
- Compelling scripting skills that they can apply immediately making everything they say more engaging and memorable.
- A clear understanding on how best to use PowerPoint and other audio-visual aids to maximise the impact of their presentation.
- Practical tips – key presentation ‘do’s’ and ‘don’ts’.
- A workbook and personal development plan to put everything into practice for lasting success.
Duration/Location:
- 1 day/In house
Course Contents:
- How sales presentations work
- Making a presentation in 30 seconds
- Putting across a clear message
- Planning before the event
- Key areas to consider
- Identifying and engaging the audience
- Understanding diversity
- Connecting with people from all cultures and backgrounds
- Creating a great opening impression
- Being engaging and memorable
- Structuring the presentation
- Preparing the script
- Pre reading and supporting materials
- Creating engaging and interesting slides
- Common pitfalls
- Practical ‘do’s and don’ts’
- Avoiding ‘Death by PowerPoint’
- Using other presentation aids
- Delegates prepare a short presentation
- Delegates receive feedback on content, structure and scripting etc.
- Transferring learning back to the workplace
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