Advocacy and Influencing Skills

Course Aims:

The course is aimed at managers who have responsibility for delivering specific outcomes through a wide range of stakeholders.

Course Objectives:

At the end of this course delegates will be able to:

  • Apply the principles of advocacy and influencing positively and with confidence.
  • Use their skills to deliver the best possible outcomes for their organisation.


  • 1 day/In house or consultant facilitated virtual course / online training session(s)

Course Contents:

  • What are the challenges facing managers today?
  • Influencing what other people believe to effect a change
  • Involving others (stakeholders, networking, building relationships)
  • Reactive / Proactive Advocacy
  • Planning for successful advocacy
  • What do you want to change?
  • How can change come about?
  • Who can help you bring about change?
  • What methods will you use?
  • How effective is your strategy and where do you need to adapt?
  • Explore the influence model
  • Understanding your own influence style
  • Selecting appropriate styles to different situations
  • Identifying personal blocks
  • Understanding personal power (push & pull)
  • Gaining entry
  • Joint diagnosis
  • Bringing about (delivery)
  • Evaluation
  • Stabilisation
  • Transferring learning back to the workplace


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