Formal Persuasive Writing

Course Aims:

The importance of formal persuasive writing skills cannot be over emphasised.  In today’s fast paced work environment communications need to be clear, succinct and tailored to the needs of the reader. This highly interactive, practical and experiential course will help delegates save time, improve quality, connect more effectively with their readers and bring the message across more persuasively when they write.  Participants will work with their own writing and work situations and towards their own objectives, and leave the day with a clear set of learning points and actions they can apply to their own writing.

Course Objectives:

At the end of this course delegates will be able to:

  • Write more clearly, concisely and persuasively
  • Save time and improve productivity by better control of how they plan, draft & edit their writing
  • Improve quality by enhancing their skill with using a clear and compelling style
  • Increase impact by using persuasive structures effectively to lead the reader
  • Edit their documents with greater confidence and speed, building positive impressions and connecting more effectively with readers


  • 1 day/In house or consultant facilitated virtual course / online training session(s)

Course Contents:

  • What is persuasive writing
  • Challenges to reading and writing business documents
  • Introductions and road map for the day
  • What are the key stages in writing
  • Managing the process for any document
  • Adapting to your audience
  • Mapping more complex topics
  • Persuasive structures tailored to your reader
  • Writing briefing notes
  • Improving writing efficiency
  • Responding appropriately
  • Editing for visual impact
  • Editing for clarity
  • Editing for energy
  • Review
  • Action steps to implement key learning points 
  • Transfer learning back to the workplace


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