Truly great companies understand the difference between what should never change and what should be open for change. Smart business owners and leaders know that the key to success is to strive for growth orientated results. These results should challenge you and your employers.
Many leaders and indeed managers however, put increased profits and customer satisfaction first and the big vision is put on a back burner. This means their organisation stays the same year in year out!
Companies however who enjoy success have core values and a core purpose that remains fixed whilst their strategy adapts to an ever changing world. Companies such as Hewlett Packard, Sony, and Johnson & Johnson are some of the companies that have achieved this success and long term performance. For example, Johnson & Johnson continuously questions its structure and revamps its processes.
So how do we go from a goal to reality in building your company’s vision?
According to the experts a well –conceived vision consists of two components, core ideology and envisioned future. In simple terms this means, to define what we stand for and why we exist and the envisioned future is what we want to achieve and create.
Follow this simple three step process to build your company’s vision:
- Create your vision – think about what your ideal business would look like, what customers do you want, what revenue would you like and what countries do you want to do business in? This is your vision. It is all about taking control of your business and accepting responsibility for the choices you make
- Create your company identity – Choose three qualities you want to make your vision real. For example, customer orientated, committed etc. By setting these qualities it enables you to act upon the goals set and achieve your desired results.
- Commit to your vision – when you commit to your vision then you must take daily steps to bring you closer to achieving your goals. Some leaders take time daily to reflect upon their vision and what is necessary for its achievement. Some leaders use pictures to help them, for example, if a company wants to get into a new market such as sport, then pictures of football pitches, ice hockey stadiums etc. can help.
Add regular checkpoints to the above steps, such as regularly asking yourself, what is different in the business compared to one year ago? And this will help you to build on your company’s vision.