De-escalation of Dissatisfied and Angry Customers

Course Aims:

The primary aim of this course is to understand what makes a customer angry and recognise the common triggers and emotions associated with dissatisfaction. The course looks to develop effective communication skills, providing participants with strategies to de-escalate tense situations and foster active listening skills to comprehend customer concerns empathetically. It also covers conflict resolution techniques along with methods to address customer grievances.

Course Objectives:

At the end of this course delegates will be able to:

  • Identify common factors that lead to customer dissatisfaction and anger.
  • Demonstrate effective questioning and active listening skills to recognise customer concerns.
  • Feel confident when conveying empathy and understanding when required.
  • Apply conflict resolution techniques if confronted by an angry customer.
  • Evaluate the effectiveness of different conflict resolution approaches.
  • Introduce stress management exercises to cope with challenging customer interactions.
  • Display a customer-centric approach in problem-solving and decision-making.
  • The workshop will include scenario based exercises and role playing.

Duration/Location:

  • 1 day/In house or consultant facilitated virtual course / online training session(s)

Course Contents:

  • Course and participant objectives and preview agenda
  • Review psychological factors contributing to customer anger.
  • Identify common triggers and emotions associated with customer dissatisfaction.
  • Strategies for effective communication to de-escalate tense situations.
  • Development of active listening skills to comprehend and respond empathetically.
  • Introduction to proven conflict resolution techniques.
  • Providing tools to navigate disagreements while maintaining a positive customer experience.
  • Techniques for developing resilience in dealing with difficult/aggressive or angry customers.
  • Fostering a proactive mindset to turn challenging situations into opportunities for customer satisfaction.
  • Identifying early signs of potential conflicts.
  • Development of crisis management skills to handle escalated situations with composure and efficiency.

Transferring learning back to the workplace.

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